Stories
Our Story
Roundglass Sustain is a not-for-profit initiative dedicated to telling powerful stories about India’s natural world to inspire wonder, foster awareness, and drive conservation. Through evocative films, striking photography, insightful writing, and engaging infographics, we document the country’s rich biodiversity—creating a comprehensive, freely accessible digital encyclopedia of species and habitats.
Our stories, rooted in science, are told in partnership with communities, scientists, conservationists, and regional storytellers, ensuring diverse voices and perspectives. By eliminating jargon and making knowledge accessible, we bridge the gap between science and the public, igniting empathy and responsibility toward nature.
Our impact extends beyond storytelling—our content has influenced policy decisions, supported conservation efforts, and empowered grassroots initiatives. We share our work freely with schools, organizations, and governments, ensuring it serves as a resource for education and action. Roundglass Sustain is a platform for change, nurturing a deeper connection between people and the natural world.
Our Philosophy
We believe nature belongs to everyone, so our award-winning content is shared freely with no paywalls, advertisements, or restrictions. By removing barriers, we ensure that information about India's biodiversity is available to all—students, researchers, policymakers, and nature enthusiasts alike. It is also available in different Indian languages, so it is accessible to a wider audience. We see our storytelling as a collective resource for those passionate about protecting our natural world.
Our Approach
We strive to shift the popular gaze, bringing attention to lesser-known species, neglected habitats, and overlooked ecological narratives. We approach our subjects in an in-depth manner to build an authoritative resource of knowledge.
Our storytelling is rooted in science, yet free of jargon, making complex ideas accessible to all. We work closely with scientists and researchers to communicate their work and enable knowledge sharing.
We celebrate the interconnectedness of life—demonstrating how human existence and wellbeing are deeply tied to nature—to challenge the long-held belief that wildlife is beautiful but distant. Our stories explore how communities navigate shared spaces and resources, and how these relationships evolve in a changing world. By emphasizing urban habitats, we illustrate that wildlife is all around us.
By weaving scientific accuracy with compelling narratives, we engage audiences emotionally and intellectually, inspiring meaningful action for conservation.
Our Storytellers
Roundglass Sustain is committed to amplifying diverse voices in conservation. Alongside filmmakers, photographers, writers, and artists, our stories are told by regional storytellers, scientists, conservationists, women, and marginalized communities. By embracing a wide range of perspectives, we create a more holistic and inclusive representation of India’s biodiversity. We mentor our contributors, helping them become stronger storytellers for the natural world. By fostering opportunities to engage with complex and critical subjects, we bring unparalleled authenticity and depth to the narratives we share.
Our Ethics
We adhere to ethical and sustainability guidelines in our storytelling and fieldwork. Our content is produced with minimal environmental impact, prioritizing low-impact filming and responsible documentation practices. We collaborate with local communities, ensuring that their knowledge and experiences are acknowledged and respected. By following ethical wildlife photography and filming standards, we minimize disturbance to the natural world while capturing its beauty and significance. Our approach emphasizes sustainability, advocating for conservation-friendly practices in every aspect of our work.
